Need a helping hand at Twitter affiliate marketing? This quick guide will get you set up and going in no time at all.
What is Twitter and Why Should I Use it?
Twitter is a social network where users post their opinions in a 280 character or less “Tweet.” Because there’s so little room in each message, Twitter affiliate marketers have to get their message to be as brief and as catchy as possible. You have to be smart with language and find inventive ways to hook readers.
Affiliate Marketing on Twitter
When you’re looking at using Twitter as a platform for your affiliate marketing, you need to set yourself some defined goals before you start. Think about how to increase your brand awareness, catching leads and converting them, how to interact with your audience in a long-term style, and how to boost the positive image of your brand and message.
The first place to look for inspiration is at your competitors. Ask yourself what they are doing that looks good and what looks bad? Make lots of notes about what they talk about, how their messages look, how often they post, and who is following them.
There is a handy tool you can use called FollowerWonk. It’s an analysis tool for Twitter that allows the user to explore who is following you, where they are located, when and how often they tweet and more. You can do the same for your competitors.
Twitter Analytics is your Friend
Measure everything. Then you can compare how you are doing now with how you used to be doing. Look at visit numbers, mentions, likes, etc. If the Twitter Analytics tool is not enough, consider using SproutSocial, Quintly, Keyhole or Simply Measured.
Make a budget for advertising and use your Twitter Analytics to find out the best way to spend it. There are three main ways to do it. Driving Traffic and Conversions, Affiliate Offer Promotion, and Paid New Follower Campaigns. Use the Twitter Ads page to track users, conversions, and promotions. Balance offers compelling content, or nobody will listen.
Twitter Bio – Make it Good
What is the first thing you see when you click on someone’s twitter profile? Their bio. In 160 characters or less, they are telling you what they think it’s vital for you to know. You need to convey a positive impression and tell them who you are without sounding like a robot or a mad person. Ideally, link to your website / other social media here too.
The critical point here is to make everything consistent. The message on your Twitter bio must fit with the content of your posts and other social media. If you’re talking about funeral homes, jokey memes are not appropriate, etc. Just be genuine and like a person.
Get Stuck In
The point of Twitter is engagement. It’s the quickest way into the pockets of your customers or target audience. You can use Twitter to talk directly to your audience in a way that’s more difficult on other platforms. So get stuck in there, talk to people, become a part of the conversation. Contribute, so people view you as valuable. When they value you, they will buy your stuff.
Twitter Chats are super useful for targeting a niche. You can talk to a few people who are passionately interested in your niche at the same time, helping you find potential customers. I
Invest some time in getting to know the other people in your niche; there may be synergies that benefit you both – look for influencers and befriend them.
Tweet, Retweet, and Hashtag
Once your profile is built, you need to occupy the space you have created. So get talking to the influencers, fans, and everyone else. Get seen and get seen regularly. Do and say interesting things and talk about them; it’s the only way to get noticed. There is a right and a wrong time to post, so get to know your target demographic and when they are online. Regularly scheduling your posts will help to give a consistent impression.
In summary: build your profile, talk to as many people as possible, be appealing, make offers, and measure everything you can.